Unsportsmanlike Conduct
The Longest Yard
Review Review by Ross Anthony

This is a fun, well paced, hard-hitting movie that is plagued with product placement. I winced at this talented crew of scriptwriters and actors lowering themselves to not only including one particular company's products in many many shots, but having them in the hands, in the mouths, in the pants of the stars. And writing jokes that included mention of the product. This bothers me. Does it bother you? Perhaps I'm no longer objective, perhaps being a film reviewer makes me different, hyper sensitive?

You there, yes you, reading this review, give me feedback. What do you think of product placement in your movies? You're paying premium prices to see that film in the theater -- does it bother you that the film itself panders to its commercial sponsor? Write in and let me know your thoughts. (email@rossanthony.com Subject Heading: LONGEST-YARD FEEDBACK)

I'm okay with a brand name soft drink on the table, or the sign of a certain coffee joint visible across the street on screen, but multiple inclusions and verbal banter specifically including brand names? I'd be more forgiving if this was a small independent film that wouldn't have been made otherwise -- but a major motion picture from major studios starring big name actors? I'm quite disappointed.

Aside from this grand annoyance, the film is mostly funny. And even if you haven't seen the original, more or less predictable. Still I'd have given it a strong B+ or even an A-. But because of the blatant product placement, my entertaining evening took a hefty blow, so I'm dropping the grade a full level.

Ironically, the film's theme is about not selling out.

(Btw, this is a remake, the first "Longest Yard" starred Burt Reynolds in the Adam Sandler role.)

  • The Longest Yard. Copyright © 2005.
  • Starring Adam Sandler, Chris Rock, Burt Reynolds, Nelly, Michael Irvin, Bill Godlberg, Bob Sapp, Nicholas Turturro, Dalip Singh, Lobo Sebatian, Joey Diaz, Steve Reevis, William Fichtner, James Cromwell.
  • Directed by Peter Segal.
  • Screenplay by Sheldon Turner. Based on the screenplay by Tracy Keenan Wynn.
  • Produced by Jack Giarraputo at Happy Madison/MTV/Columbia/Paramount.

Grade..........................B- (1.5/4)

Copyright © 1998-2022 Ross Anthony, Author - Speaker - Solo World Circumnavigator In addition to reviewing films and interviewing celebs at HollywoodReportCard.com, traveling the world, composing great music, motivational speaking, Mr. Anthony also runs his own publishing company in the Los Angeles area. While traversing the circumference of the planet writing books and shooting documentaries, Mr. Anthony has taught, presented for, worked &/or played with locals in over 30 countries & 100 cities (Nairobi to Nagasaki). He's bungee-jumped from a bridge near Victoria Falls, wrestled with lions in Zimbabwe, crashed a Vespa off a high mountain road in Taiwan, and ridden a dirt bike across the States (Washington State to Washington DC). To get signed books ("Rodney Appleseed" to "Jinshirou") or schedule Ross to speak check out: www.RossAnthony.com or call 1-800-767-7186. Go into the world and inspire the people you meet with your love, kindness, and whatever it is you're really good at. Check out books by Ross Anthony. Rand() functions, Pho chicken soup, rollerblading, and frozen yogurt (w/ blueberries) also rock! (Btw, rand is short for random. It can also stand for "Really Awkward Nutty Dinosaurs" -- which is quite rand, isn't it?) Being alive is the miracle. Special thanks to Ken Kocanda, HAL, Jodie Keszek, Don Haderlein, Mom and Pops, my family, R. Foss, and many others by Ross Anthony. Galati-FE also deserves a shout out. And thanks to all of you for your interest and optimism. Enjoy great films, read stirring novels, grow.

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Last Modified: Saturday, 16-Sep-2006 08:05:05 PDT